7 tips to
rank higher in Google with SEO

If your marketing department is stretching themselves in trying to understand how to rank higher in Google search results, there could only be one of two things that they’re grappling with. On-page SEO and off-page SEO. Either one of these (very broad) factors have the potential to influence your score in organic search results

Below, we unpack step-by-step why and how these two factors are able to have such an influence on your website’s online presence.

On-page SEO

On-page SEO can be filtered into three key components that are absolutely necessary to pay attention to in order to better your online presence.

1. Content

The number one factor in ensuring you have a good enough score to be ranked highly in your search engine is your content.

Search query research:

Get insight on which search queries are important and used by your visitors. This will allow you to put together research on search query words which play hand-in-hand with the quality of content you should be putting out: https://ads.google.com/home/tools/keyword-planner/


Mind the quality while creating your content. Back in the day (yes - in digital marketing we are allowed to refer to the recent past as “back in the day”) it was possible to repeat your keyword on your website and text twenty times in order to bump your position up to first in Google results. However, those times have long passed unfortunately. In the digital world of SEO that we live in today, you have to offer your visitors valuable content, ultimately willing them to spend more time on your site.

2. Technique


Crawling literally means that Google (or any search engine for that matter) remembers and indexes each and every page of your website. When a potential visitor searches for something in that search engine, all indexed pages get queried by [Google] machines and the most relevant results are displayed to the user.

Therefore, it goes without saying that crawling is one of the most powerful elements when it comes to on-page SEO. A “clear” website is a “happy” website and one that any search engine would be able to understand and read faster.

Mobile friendly: 

Given that nowadays a majority of search requests are done through smartphones than traditional desktops – a good mobile website is very important for a strong online presence. This is actually highlighted by Google as one of the most important ranking factors. Therefore, having an unresponsive website will not yield a high score amidst all of the already indexed desktop and mobile-indexed pages   


HTML is a programming language of your website. Some elements [code] within HTML can make it easier for Google to understand your page.

Title and description:

Title and description are the headings of pages your users will see in the list of results after a query in Google search. Ensuring that your (HTML) title is relevant and not too short[!] is crucial for the search engine in knowing which pages to show your users.

The meta-description (brief summary of text underneath the title on the search page) is not necessarily a ranking factor however, it definitely does lend a hand in enticing your visitors to visit your website or at least get in touch. Triggering these users through the means of call to actions and search words in the meta-description certainly helps this case.

Off page SEO

Off-page SEO are all factors which are not directly controlled by you. More likely than not, the search engine has made a set of requirements in order to make the process of judging websites more precise.

Why do they do this? Great question…

Given the fact that you can control and better the on-page SEO, the search engines wanted to maintain some control by preventing the owners of websites into tricking them with SEO tricks or hacks. 

4. Reliability

Search engines are continually being updated making them pretty smart and keeping us as digital marketeers on our toes having to stay on top of these updates. One of the main reasons for their continual updates is because they need to assess the reliability of all websites within them and know when a website is to be trusted and when not.


Arguably the “vaguest” ranking factor given that nobody really knows what the signal for a website with authority actually is. There are a few assumptions like, the amount of (high quality) links on a website play a positive role and bad reviews on that same site play a negative role.


This factor measures how important and good the content on your site is in few different ways. Predominantly, the search engine will take the session duration into account (i.e. how long a user spends on your site), or whether your users click through the site before leaving (also known as bounce rate).


The famous link building has met some changes in the past few years. Back in the day it used to work quite well if you would buy hundreds of link-placements through other sites. However, links are just links. Moreover, such behaviour is prone to punishment by search engines - so we’d recommend to stop doing it by now.

Nowadays it is all about the quality. Make sure that your links are relevant to your website and if you do link to another page, make sure it is a reasonable and interesting connection.

6. Local

The search results you stumble upon now, are different for each one of us. It is therefore quite important to take a few aspects into consideration before just searching for something.


When your product or services are offered internationally it is important that you offer content for the country of your operations as well (where you want to be found). This means taking language (and amongst other things) into account prior to posting or searching in your search engine.


It is definitely not the most important thing for every company – optimization to local and specific place. However, many companies with a small range of performance factors such as a baker or a hair dresser could profit from such possibilities and is something we would advise that you consider prior to searching or posting anything in your search engine / website.

7. Social

Google does not use social media as a direct factor in your SEO ranking. With that said, it is still an indirect influence which can have affect your SEO positioning. When your content is shared, this activity brings links and involvement, as we already know two direct and very important factors.


When it comes to reputation, we could say that same rules apply here as in the case of links. Once your content gets shared, the exposure you have increases and having an account that is reliable will earn the search engine’s trust in ranking that content.

All SEO success factors in one overview?

Would you like to receive a handy and comprehensive overview of all SEO factors?

Download our SEO chart!

SEO success factors | pdf 3.9mb

Would you like to know how to receive a higher position in Google?

Ask Estee